We collaborate closely with our clients to deeply understand their business, their communication needs and the target audience. With that knowledge we develop the message, tone, and visual style of the video.
We take great care in planning the production logistics, from booking crew and equipment to location scouting and creating a shooting schedule, as well as making creative decisions such casting and lighting design. We also practice aggressive cost management to ensure that our client gets the best possible value for their dollar.
On the shoot day, we strive for a relaxed, fun, but highly professional atmosphere on the set. This puts the interviewees and other participants at ease, which we coach to be at their most engaging, articulate best. We work very efficiently to get all the needed shots scheduled, with a minimum of disruption to the client's business.
It all comes together in the editing room, where the sound bites, narration and/or dialog are combined with music, graphics, and beauty shots to tell a coherent and compelling visual story. We typically go through several rounds of client review and revision in order to refine the content, nuance or pacing, to make sure all elements are perfectly aligned to the client's message and branding.
Whether the video will be seen on YouTube, the client's website, a trade show booth, DVDs, an internal company meeting, or TV broadcast, we will make sure that all technical aspects are optimized so the video looks its best. We often collaborate with the client's agency or marketing department to ensure the video supports their SEO and social media strategies.